Cash For Your Broken or Unused Gold
So, you are considering selling your gold. You’ve gone through your jewelry box, gathered all your miscellaneous gold items that have been laying around for years or months and now you’re ready to sell your treasure. The question, now, is where do you go? Who do you trust? How do you know you’re going to get the best deal? Can you trust that what they offer is the best deal? These are all legitimate questions you will and should ask yourself. Since gold has been on the constant rise for the last 5 years, there has been an explosion of new and untested start-up gold-buying companies claiming to be the “BEST” and paying the MOST. Is this true? How do you know? You see and hear commercials daily claiming this.
EXCELLENT CNN GOLD SELLING ARTICLE (01-27-10)
http://money.cnn.com/2010/01/27/pf/gold_jewelry_cash.moneymag/index.htm?hpt=Sbin
In addition to the companies listed above, you also have to contend with the “Traveling Gold Buying Companies,” or “motel” buyers. These companies travel the U.S. from hotel to hotel, advertising “PAYING THE MOST” in local papers and other forms of advertising. Is this true? Are you getting the most? Who knows?
As a third-generation jeweler and an active gold buyer and seller for the past 25 years, I am qualified to tell you the answers are a flat out NO. These start up companies, internet buyers, traveling buyers and the like are out for one thing and one thing only: PROFIT. Now, profit is not a bad word. Actually it is the root goal of every business. Profit is needed to stay in business, but how much is the root concern.
With all of this information, where do you go now to sell your jewelry? My advice as a trusted and tried professional in the jewelry industry is this. Do your research. Compile a list of all the gold buyers in your area—say a 25 mile radius. Trust me. It will be worth the travel time and gas to visit all on your list. Next, ask a trusted source to help you “sort” your gold into the different karats—or type: i.e. 10k, 14k, 18k, platinum and so on. Now, weigh each parcel in grams or pennyweights Record this information and hit the road with your knowledge and treasures. Once you get all of this information, you will know who is paying the most and who the most reputable source is for you to do business with.
Your best source would be a local jeweler, pawnbroker or reseller who has been in your community for many years or decades. The reasons are obvious: Longevity means honesty, stability and integrity. Also, many of these companies will offer other services and products that you could take advantage of, such as jewelry repair, jewelry design, appraisals, watch battery replacement or similar. By doing so, you and that business will begin a long-term relationship that will benefit both you and them. A successful business transaction is one that benefits both parties involved, not just one or the other. A WIN/WIN situation is what you should be looking for.
If you have made it this far in this article and would like more information from a true and tested gold buying veteran, please feel free to call me on my toll free number. Or, stop in if you are local and I will be glad to assist you in any way to make your gold selling transaction an enjoyable one that we will both be happy with. Hopefully, this will be the beginning of a long relationship between both of us.
Respectfully, Perry Lewin, Owner, Decatur Jewelry & Pawn.








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